Hot or Not?

Mmm... not.
It's funny how she gets tattoos like twice a day.

Rihanna in new Gucci bag advertisement

Rihanna is the model in Guccis latest ad. She's sporting the "Tattoo Heart" bag, which 25% of proceeds will benefit UNICEF. Gucci creative director Frida Giannini said "When we decided to dedicate a full ad campaign, more than just creating products, to really come out and show our commitment to UNICEF, I felt a musician and a beautiful woman was the perfect icon for this campaign."